Ashlee Utley

I’m Ashlee, a Graphic Designer, Content Creator, and Website Designer.

Skills

  • Social Media Platforms
  • Print & Digital Design
  • Content Curation
  • Photography
  • Branding & Identity
  • Graphic Design
  • Video Editing
  • Web Design
  • Event Planning
  • Marketing: PPC, SEO, Ads
  • Highly Organized
  • Attentive
  • Written and Oral Communication
  • Team Player
  • Project Management

Platforms

Software 

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Premier
  • Adobe Lightroom
  • After Effects
  • Microsoft Office
  • Wordpress

Experience

Social and Digital Media Manager

High Hops Brewery & The Heart Distillery
2018 – 2020
  • Created and distributed digital content for websites, social media platforms, digital screens, newsletter campaigns, and in-house print materials using Adobe Creative Suite
  • Maintained business brand and identity by replying to comments and messages on online platforms
  • Maintained both business websites with current events, releases, product information, and news
  • Photographed new products and special events on a weekly basis to post to social media outlets and websites
  • Wrote Social Media copy following current best practices and trends
  • Curated 3 newsletters on a monthly basis reaching over 15,000 subscribers
  • Designed packaging labels for new products and designed support materials for sales representatives

Branding Consultant

RT Midwest, LLC
2019 – 2020
  • Successfully rebranded the company’s identity through logo design, business cards, and brochures

Graphic Designer & Website Manager

High Hops Brewery & The Heart Distillery, Windsor CO
2014 – 2018
  • Regularly updated websites and social media with new original photography, increasing social media followers by over 10,000 accounts
  • Successfully rebranded and launched the brewery’s new flagship beer packaging designs
  • Redesigned the High Hops Brewery website to include the company’s rebranded imagery following new brand guidelines
  • Implemented an events calendar and maintained event information and updates, including paid event tickets and registration
  • Managed online store sales and processed and shipped orders
  • Designed packaging labels and materials for beer and spirits, including cans, bottles, and boxes
  • Designed support materials for sales representatives

Marketing Assistant

The Windsor Gardener & High Hops Brewery, Windsor CO
2013 – 2014
  • Composed a weekly gardening newsletter and a weekly brewery newsletter that informed subscribers of upcoming events and product releases
  • Curated content including original graphics and photographs for newsletters, social media, and in-house print materials (posters & menus) using Adobe Creative Suite

Education

Bachelor of Science, Family & Consumer Sciences

Colorado State University
2011-2016

High School Diploma

Windsor High School
2007-2011